3 Effective Ways to Increase Your Clients’ Engagement with Your Financial Newsletters
Financial NewslettersFinancial newsletters are extremely useful for IFAs and wealth managers all through the UK. They not only act as a regular way of communication between you and your clients, but also allow your prospects and clients to keep updated about company proceedings and also happenings in financial markets which affect them.
Additionally financial newsletters develop clients’ trust in your brand as you exhibit your skill and industry knowledge through engaging relevant content.
Despite all these facts, using financial newsletters in a proper way is a skill. Just a bad design, badly timed communication or uninteresting copy can ruin your popularity among your clients and take them away from you.
Here are a few tips to use financial newsletters to improve your brand experience and foster your relationship with your clients.
1. Presentation is Extremely Important
It’s a truth that there are more chances that clients will read your newsletter if it looks attractive and compelling. Financial newsletters work well when they are designed strategically focusing your particular client.
You can just insert content in a template. But that will typically lead to a disjointed unattractive solution full of text and overcrowded with stock photos.
Therefore you should choose to use a bespoke solution like the Newsletter Builder by Adviser-Hub. With this effective tool you can include your brand look, colours and feel together with powerful and exclusive imagery, text formatting and layouts, offering stylistic variation and high quality to your clients.
2. Strategic Timing
Sending message at specific timings and days of the week, often lead to higher click through rates, email opening rates and more positive feedback from prospects.
You can even hire service providers to analyse the best time to send your financial newsletters. Plus, it’s always good to receive clients’ feedback to ensure when they are the most likely to read them.
3. Make Sure Newsletters are Actionable
It’s a great idea to offer interesting company updates, content and similar things to clients so as to develop relationship.
But to get even higher value from your communication, it’s good to include some call to action in your financial newsletters. For example, you can even include “learn more” or “contact us on Skype” etc. and you can incentivise clients to visit your website, use your company’s resources or to contact you on an important matter.
All in all, a financial newsletter will need some of your time, but will bring great results in the long run if you consistently produce high-quality content that is relevant to your brand, and you’ll thank yourself that you invested the time.