5 Important Benefits of Signage in the Promotion of a Business

Signage CalgaryIf you run or are planning to run a business, one of the most important considerations is about how you think of using signage. An attractive, creative sign can help your business stand out from the crowd. According to studies, customers tend to purchase more from a business they are already aware of; hence a sign can help lay the foundations of future sales.

Here are a few benefits of using a high quality signage service like signage Calgary for your business.

1. Functionality

Signs act as a kind of silent salesperson for your company. Exterior signs attract attention to your business place and help it stand out from others on the street, whereas interior signs help customers find merchandise and can result in impulse sales if added to special displays. According to experts, signs act as a fundamental link between an organization and its customers.

2. Types

Exterior signs can be building-mounted or ground-mounted. Building-mounted signs are connected to the place of business and can be helpful in areas where foot traffic is predominant, e.g. a downtown shopping spot, whereas ground-mounted signs can be of a variety of sizes and shapes and are typically mounted close to a road to draw the attention of passing motorists.

3. Importance

Signs can become an important element of the overall marketing strategy of a business. A sign that consists of a logo can help strengthen its brand. Signs can also be used to attract attention towards promotions and pass on information about the business. Since an exterior sign is noticeable 24/7, 365 days of a year, it’s highly and continuously effective.

4. Advantages

For businesses that have limitations to their marketing expenses, signs can be an economical way of marketing. According to studies, the cost-per-thousand, a typical way used to measure the cost of reaching out to a thousand potential customers is much less for signage than other kinds of advertising, like newspapers, radios or televisions.

5. What to Consider?

Signs can even be used for off-premise use. Tactically placed billboards for example can pass on a brief message to motorists. Magnetic signs can also be placed on the exterior of your vehicle to act as a type of mobile advertising. You can also pay other motorists to place your signs on their vehicles for an added exposure.

If you are short of funds for marketing, don’t be disappointed. There’s such an effective method for advertising as signage and you can make the best use of it to promote your business.

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