If you want to build a successful brand, you need to accept there will be a lot of trials and errors, particularly when looking for a way to let the world know that your company, brand and product exist. Indeed, brand awareness does rely very much on deploying creative marketing strategies that will attract the attention of potential consumers and show your brand and company in a good light. Luckily, nowadays there are so many marketing tools and resources to succeed in your mission.
Marketing is usually a time- and money-consuming endeavor, but there are always less expensive or even free ways to promote your brand. One of the creative marketing strategies when building a brand is to cross-promote with professionals that work in related industries. Basically, cross-promotion means the two parties have a mutual agreement to promote each other’s products or services. This is especially effective way to promote a brand if the involved parties are in niches that attract similar consumer base, but don’t compete one another.
Focus on what differentiates your brand from competing companies offering similar options to consumers. Even though the brand experience is something that is going to make your brand different, it’s crucial to make a decision on attributes that will set your brand apart from others. Being better, different and unique is the best marketing strategy, although it’s not as easy as it seems to be. Here, it’s essential to avoid boxing your business in with a brand definition that’s too tightly constrained. Be as specific and as unique when defining your brand, but make sure you don’t close yourself off from building a wider client base.
Contests are powerful marketing tools these days, because everybody likes to win a free product or a weekend getaway. So, to promote your brand and business you could organize an online video or photo contest and make it “sharable” (with “share this super fun contest” button). This action will make your brand more visible to potential clients. Be creative about the theme of the contest and the prize, because the more creative these two are, the more potential contestants (and future clients) you will be able to attract.