Online Reputation Management – Take it Seriously
There are plenty of marketing executives who still have not understood the importance of online reputation and don’t understand that a poor online reputation management can destroy the sales of their company. Visit reputation management Charlotte who have an excellent ability to re-populate the SERP – Search Engine Results Pages – with positive stories and suppress the negative ones for you, because they know the importance of reputation, image and brand to a business.
Online Reputation Issues
Businesspersons are usually taken off-guard by online reputation problems. Many of them don’t even understand that they need to be take care of for their online reputation. These people ask a common question, “Why people talk bad about us on the web and what can be done about that?” Executives develop strong brands spending long years. Therefore it is beyond imagination that one day they suddenly start seeing negative reviews online about their brand. Particularly it is unimaginable when the comments contain disgraceful accusations and defamatory remarks. Worse even is when the negative remarks are on websites which have top positions in search engines, so that anyone searching about the brand and company can see them. It doesn’t matter whether the comments are true or false. But they shatter the company’s image desperately.
Several executives don’t pay enough attention to the potential losses in sales, hiring ability, press coverage and more, till long after the destruction has been done. It is very difficult and pricey, and sometimes even impossible, to clean the image once again. Often it is seen a small group of people make these negative comments and they have goals to damage the company’s reputation, often by shortening their stock.
Personal Reputation of Executives
Personal reputation of executives can also damage the company’s reputation, because their names can be synonymous with the brand, particularly CEOs. Shareholders might check the executives’ reputation before buying shares. Also, executives’ reputation can affect the quantity and type of press the company obtains.
Is it possible that positive Google results can save the company’s reputation? The positive Google results won’t stay forever. These results can change any time according to latest news, algorithm changes, social media and many other factors. So, creating a good online image is an ongoing process which should involve all brands.
Reputation Management Strategies
- Don’t be complacent on only some links on top of the search engine results for your company. Try to take full benefit of your SERP by controlling as much of it as you can from top to bottom.
- Claim the social media profiles of your brand and use them. Some of them will be more beneficial, but you should claim your brand name on all of the major ones and keep updating. This keeps others at bay from hijacking your brand name and offers you a greater presence online.
- Blogging is an excellent way to make your brand conspicuous. Purchase a domain that has your brand name and develop that blog with positive, professional information about the company, its products, trends, industry, and other such topics.
- Take the help of professional online reputation management experts and after consulting with them thoroughly, take appropriate measures.
You can come out of bad online reputation, provided you should act patiently and without being discouraged.