Most business owners either need a website but don’t have money or time to invest in it or they do have a website, but they aren’t satisfied with it. Have you recognized yourself in one of these two groups? If the answer is positive, I’ll list you just some of the advantages of choosing WordPress for running your business website.
Easy setting up, managing and updating. Most business owners are neither HTML coders nor internet experts. It takes only a web browser and an internet connection to create and manage your website with WordPress. Hosting your domain name there is inexpensive, too. For this reason, WordPress is the perfect choice for small businesses, especially for start-ups.
Good for websites, best for blogs. WordPress has started out as a blogging platform, so it’s perfect for bloggers. Nevertheless, it has evolved into a full-featured system for managing web content. This means that you can use the WordPress platform not only to manage your blog, but also the entire website.
Free and inexpensive themes. If don’t have money for a pro web designer, but you need a nice looking website, WordPress offers thousands of beautifully designed themes. Mostly, these themes are inexpensive, but there are some that are even available for free.
SEO friendliness. WordPress has been imagined and designed as a search engine friendly platform and it’s rather successful as such. Compared to other web content platforms, WordPress basically doesn’t have common SEO problems. In a modern-day online business, search engine optimization is inevitable, so due to its SEO friendliness, WordPress is an incredibly popular choice among business owners.
Mobile friendliness. Your current and potential clients will be visiting your website more often from their mobile devices than from their full-sized computers. Therefore, it’s important for a website to be mobile friendly and WordPress is. Make sure you choose a theme that’s designed to be responsive, though.
Popularity and community. Being unique is great, but being part of the ever-growing community is even better. WordPress community is huge, generous and active and the users are providing support and exchanging ideas to make this platform even better for everybody.