The Benefits Of Social Media Campaigns For Your Business
Social networking platforms can benefit users on many different levels, and marketers have certainly started to make the best of what social media has to offer. Not only are Twitter and Facebook great ways to keep in touch with friends, but they are also great opportunities for small and medium-sized businesses, as well as for large corporations to promote themselves, their products and services. That being said, here you will find out more about the benefits of having a social media marketing campaign:
1. You Receive Direct Feedback From Your Target Market
One of the most notable benefits of launching social media campaigns, in addition to the fact that they are very cost-effective and efficient, is that they allow you to get a deeper insight into your target market’s feedback: you get to see what do your clients like and dislike about your business, and you can use that information to improve your products and services. This tactic is commonly referred to as “social listening” in the marketing industry, and it involves exactly what its name suggests: you need to take the time and listen to what your target market has to say, and then measure the conversions based on their feedback. It’s a win-win!
2. You Benefit From An Increased Brand Awareness
One of the most important aspects for every business that is trying to gain visibility is brand awareness. In a nutshell, brand awareness or recognition refers to the popularity of your company amongst your target audience – the ultimate goal of every social media marketing campaign is to increase the visibility of a brand through valuable content, promotions, contests and such. This will not only help the business owner make sure that the current customers are loyal in the long run, but it will also help him diversify his target market, and reach out to a wider audience.
3. More Traffic To The Official Website Of The Company
There is a reason why most websites nowadays feature social media sharing buttons: distributing content on social networking platforms such as Twitter of Facebook is extremely important, as it increases the inbound traffic. While it is true that most of the traffic should ideally come from search engines such as Google, the traffic resulting from social media should not be ignored either. Every new visitor can be
4. Increased Search Engine Rankings
a potential customer one day!
5. Increased Search Engine Rankings
Another notable benefit of social networking campaigns is the increased search engine ranking. Every website has a certain ranking provided by the Google crawlers, depending on a series of factors such as the amount and quality of the content, how optimized the website design and the content are, how many websites from the same niche link back to your website, how often you post and so on. However, one of the most important aspects that can increase (or lower, for that matter) is your social media presence: an impeccable marketing campaign led on various social media platforms can dramatically increase the search engine rankings, which means that your website will be placed higher in the search engine results pages.