Things You Should Know about Banner Ads for Giving a Strong Boost to Your Business
Today when you start the internet and open any website, you can see a lot of banner ads (barring a few sites like Wikipedia.org which feature no ads). These are small, rectangular, colorful advertisements and appear in varying shapes, sizes, colors, graphics and texts. However, they carry out a same function: when you click on them, you will be taken to the website of the advertiser. Banner ads are typically simple pieces of HTML code; however, they have got immense importance on the web. It’s interesting to see their place on the internet, how they work, why in the first place they are there, how advertisers gauge their effectiveness, what technology is behind them, whether they can take some different forms and if you can use them to bring revenue.
What is a Banner Ad?
The idea of online earning has been around since past few years. This new means of entertainment and education has transformed the economy and offered several people and companies a tremendous amount of success. But the question is that from where all this money comes. Well, websites make money through a lot of ways. For example, read BannerBit review. However, one of the main ways of earning revenue is advertising. And one of the most favorite forms of online advertising is banner ads.
Banner ads are just special types of hypertext links. The working of a webpage is based on the fact that a piece of HTML code guides a web browser to direct towards a particular webpage when a viewer clicks on a particular part of text. This same thing works for a banner ad too, except that the link is shown as a box that contains graphics and sometimes animation, instead of text.
Due to its graphic content, a banner ad is a bit similar to a regular ad seen in a printed publication like magazine or newspaper. However, it has an additional ability to bring potential customers straight to the advertiser’s website. You can imagine this as you touch a printed ad in a magazine in your hands and are immediately teleported to the store of the advertiser! A banner ad also scores over a printed ad due to its dynamic capability. Just like a magazine ad, it stays in one place of a webpage, but can feature multiple images, animations and changing appearance.
Types of Banner Ads
Just like printed ads, banner ads too are available in a range of shapes and sizes. According to the Internet Advertising Bureau (IAB), there are 8 banner sizes, based on pixel dimensions. A pixel is the smallest of the color units that make images on the screen of a computer or television. The standard banner sizes as specified by the IAB are:
• 486 x 60 Pixels (Full Banner)
• 392 x 72 Pixels (Full Banner with Vertical Navigation Bar)
• 234 x 60 Pixels (Half Banner)
• 120 x 240 Pixels (Vertical Banner)
• 125 x 125 Pixels (Square Button)
• 120 x 90 Pixels (Button 1)
• 120 x60 Pixels (Button 2)
• 88 x 31 Pixels (Micro Button)
By far, the most popular option is the full banner (468 x 60). However, all these variations are seen all through the web. They are not even the only shapes and sizes of banner ads, but represent the range of common banner ads well. Go through the BannerBit review to see the range of banner sizes. As such, there is no any file-size constraint for banner ads, but many websites enforce their own limits on memory size, normally somewhere between 12K and 16K. It’s because banner ads increases the total file size of the webpage they are placed on, and so, increase the time taken by a browser to load that page.
As you might have seen while surfing the internet, actual graphic content differs significantly among banner ads. The most basic banner ads have only one static JPEG or GIF image, linked to the homepage of the advertiser. A GIF-animated ad is more common and features many different images one after the other to create an effect of animation. Plus, there are rich media banner ads that use video, audio or Shockwave and Java programming. Such banner ads which normally have larger size are usually interactive apart from having the basic linking function.
Objectives of Banner Ads
Advertisers have two expectations from their banner ad. Firstly, a visitor to the publisher site (the site on which the ad is published) will click the banner ad and will be directed to the advertiser’s website. In this situation, the banner ad has brought a visitor for the advertiser. Further if the visitor buys something, the objective of the banner ad is truly fulfilled. If this doesn’t happen, the advertiser can hope that the visitor to the publisher site will at least register their banner ads in their mind and decide to visit them in the future.
The other expectation is branding, i.e. the visitors will remember the advertiser’s product or service because of seeing the ad constantly and would some time decide to buy it.
There are many ways for a banner ad to become successful and also for advertisers to measure this success. Some of them are:
Clicks/Click-throughs: This refers to the number of visitors that click on the banner ad. Publisher sites usually sell banner ad space on a cost-per-click (CPC) basis. In the BannerBit review, you can read about this system.
Page Views: Also known as page impressions, this is the number of times a specific webpage has been asked for from the server. Advertisers are more concerned with page views since they represent the number of visitors who might have seen the banner ad. The most common way of selling banner ad space is cost per thousand impressions, also known as CPM (M means one thousand in Roman numerals).
Click-through Rate (CTR): This shows the ratio of page views to clicks. It indicates the percentage of total visitors to a specific page who indeed clicked on the banner ad. Typically CTR is under 1% and significantly higher CTR are very rare.
Cost Per Sale: With this, the advertiser can calculate how much money is spent on one sale. Various ways are used by advertisers for measuring this, based on the ad and the product or service. Several advertisers track visitor activity with the help of internet cookies. This enables the site to blend shopping history with information about the source through which the visitor first came to the site.
Banner ads thus do a great job of advertising products, attracting customers to the advertisers’ sites, increase their popularity and do branding. So, consider having banner ads that can give a strong boost to your business.