4 Awesome Tips to Make the Most of Your Facebook Page for Your Business
More and more business owners are optimizing Facebook for their businesses, so, why not you? But you’ll have to take some efforts. Merely adding a photo and a couple of posts won’t suffice your purpose of getting leads and customers. Here are a few tips to make the most of your Facebook page for your business.
1. No Personal Profile for Business
There are many marketers and business owners who make the mistake of creating personal profiles for their brands, rather than an actual Facebook Business Page. This keeps you away from all paid promotional opportunities, content creation tools and insights/analytics offered by a Facebook Business Page. Moreover, in order to follow you on your personal profile, people would need to send you a friend request.
2. Buy Facebook Likes
Many people underestimate the importance of this method. However, if you think logically, you can understand it. Suppose, your Facebook page has 25 likes. In that case, you won’t seem much popular to your next visitor and that will further lead to low trust and low sales. Another disadvantage of having very few likes is that your Facebook page will find it difficult to rank high in search engines as well as Facebook’s search. This will result in a very few people reaching your fan page. Therefore buying Facebook likes from a trustworthy source like Buy-Cheap-Social.com is a great way to attract visitors that can further get converted into your customers.
3. ‘About’ Section
The ‘About’ section of your Facebook page is one of the most important sections. This is one of the first places your visitors will look at while trying to know more about your page. But the ‘About’ section in turn contains several options. You can optimize this section by aligning it with your brand. Fill a general description, company information, your mission or your story in the About section. This will make your visitors get a sense of representation of your Page before they choose to like it.
You also should fill out the sections where you can record awards and milestones, e.g. date and year of the launch of your company, when you launched your popular products or when you organized major events and so on.
4. Don’t Forget a Call-to-Action (CTA) Button
From the launch of this feature in December 2014, its options have hugely expanded. They are things like “Sign Up”, “Watch Video” or “Buy Now” and each of them can be tailored with a destination URL or a piece of content.
This is a fantastic way to drive more traffic to your website or get more attention to the content you want to promote. You can then select the type of CTA you want to generate and which URL or existing content of your FB page to which you want to direct visitors.
These tips will help you to create a profitable Facebook business page. Follow them and make your page popular and productive.